hince Nu Blur Tint in 10 Shades: A K-Beauty Guide to Matching Your Personal Color

Among Korean lip tints, hince (힌스) Nu Blur Tint (누 블러 틴트) is a blur tint, the soft-focus kind that lets a little of your natural lip color show through. It comes in 10 shades, from 01 Near (니어) to 10 Leather (레더), and true to hince, many are muted, slightly toned-down colors of medium lightness and medium saturation. In K-beauty, lip colors are usually talked about by personal color: warm tone (웜톤) or cool tone (쿨톤), then your season. Since the same shade looks different on different natural lip colors, let's go through them by tone so you can find yours.

A few things worth knowing first

• Texture: It tends to feel a little less dry than blur tints usually do. It is slightly thin for a blur tint, but it doesn't clump or slide around, so the amount is easy to control. Apply plenty to the inner lips first, then use what's left on the tip to lightly tidy the outer edge.
• Feel: The fine particles glide on smoothly. Reviews keep saying it sits comfortably even on dry lips or lips with flaky skin.
• Layering: Reapplying doesn't make it sit on top, and the color builds up. Try it as a base under another shade, or layer it over one.
• Finish: It isn't fully matte, and a slightly satin feel can remain.
• Scent: A faint, nutty, sweet chocolate-like scent. It isn't strong.
• Case: Some reviews say the long, slim tube is easier to use than short, stubby containers. Each shade has a different case color, so they're easy to find on your vanity.

Sorting by tone first

Find your personal color in the list, and start with that line.

• A base that doesn't care much about tone: 01 Near
• Cool tone, Soft Summer: 02 Dear, 07 Heart
• A lukewarm-toned shade: 03 Nu Allure (누 얼루어), mainly for cool tone, warm tone can work too
• Warm tone, Warm Autumn: 04 Hwi Gray, 05 Hug, 06 Nu Rose
• Cool Winter: 08 Wild, 09 Cold
• Deep Autumn: 10 Leather

Pick two or three from your own tone's line and compare them.

01 Near: a warm beige with a faint pink tint

It's a nude warm beige with a slight pink tint rather than a yellow cast, which makes it easy to wear across many tones. It's a calm, muted beige, so if you're Soft Autumn it should suit you especially well. It's light and lets your lip color show through a little, so it won't cover your lip outline. That makes it a good base lip instead. It layers easily with other shades, and putting 04 Hwi Gray over it gives you a warm rose beige.

02 Dear: a cool nude pink

The first touch looks like a deep pink, but once you blend it out, it settles into a calm pink with a mauve cast. It's fine on its own, and it suits Soft Summer and cool tones who want a cool base lip that doesn't stand out. It works well under other shades, so try layering it with 03 Nu Allure. Tapped lightly onto the cheeks, it can double as a cheek color that matches your lips. If you don't like the slightly satin sheen, blot once with a tissue to tidy it up.

03 Nu Allure: a muted rose with a lukewarm temperature

It's a rose with the tone turned down a little. It looks less like a wilted petal and more like one that still has some life in it, so it works well as an MLBB (my lips but better) shade. It leans cool but can occasionally feel slightly warm, a middle temperature, so cool tones can reach for it, and warm tones who aren't very sensitive to temperature may want to try it too. Test it once before you decide. Applying from the inner lips outward gives a natural, diffused look.

04 Hwi Gray: a warm rose with a fig tint

04 Hwi Gray is a toned-down rose that, as the name suggests, brings to mind a fig. It's like 03 Nu Allure with a little brown added, so it's warmer, and the red comes through slightly more on the lips. It's a calm, deep shade, so try it first if you like fig-toned lips. It tends to suit Warm Autumn, especially if your tone is on the deeper side.

05 Hug and 06 Nu Rose: warm coral and rose

• 05 Hug: A slightly muted warm coral. It's an apricot shade like a ripe persimmon, with only a touch of yellow, so it goes on with a deep, quiet feel rather than a bright coral. It suits Warm Autumn well, and it's also fine for Warm Spring if you want a coral with some atmosphere.
• 06 Nu Rose: A classic warm rose. It looks livelier than a dried rose, so it's bright without the saturation jumping out. It's recommended for warm tones, and if your tone is especially muted, it's an easy daily shade. Cool tones who have found warm colors a bit much might also try it.

07 to 10: from cool pink to deep brown

• 07 Heart: A cool pink with a flush of life. It's a calm fuchsia with a little plum added to bring the lightness down slightly, so a hint of rose shows through. It's medium lightness and medium saturation, so it doesn't stand out, which makes it a good everyday shade for Soft Summer or cool tones.
• 08 Wild: A cool plum pink. It's close to wild berries or red wine, and it's recommended for Bright Winter. It first looks plum, but when you blend it out it turns slightly sheer and a pink comes through. Because the color is so distinct, the blurred effect may be weaker.
• 09 Cold: A deep shade like a purple mixed with black, red wine, or blackberry. From the case alone it looks like it would be very purple, but on the lips it has less violet and settles into a deep plum with the saturation quietly pulled back. It's recommended for Deep Winter. Applying it sheer and layering more only on the inner lips gives a lovely gradient. Another way is to rub it out with your finger and then tidy only the outer edge with a brush.
• 10 Leather: A muted brown like chocolate or coffee. It's recommended for Deep Autumn. It can look almost free of red or quite red, so check it on your own lips.